The internet is absolutely buzzing these days which makes it quite hard for viewers to actually ‘see’ your adverts online. Despite the buzz, it is still one of the best places to market your gardening and landscaping business because it is much easier to reach a greater target audience and to actually reach people in their homes so they will take note of your services. Digital advertising is also the best ways to market specials or discounted deals and to the public since it is much more affordable than printing.
Different types of digital advertising you should be using
There are quite a lot of different types of digital advertising methods out there. The most successful digital adverts you can create includes the following;
Banner ads – Banner Ads entails creating a banner advert on other websites or blogs that links back to your website when someone clicks on these ads. Careful consideration needs to be taken when creating banner ads because your banner add should be captivating, should contain useful information and should include a call-to-action function that will lure the client back to your site. The banner ad should also be appealing and flashy in order to capture someone’s eye.
AdSense – AdSense is a Google advertising placement service. This service can be used to promote your gardening and landscaping company because videos and images are promoted to anyone that search relevant targeted text and you can also earn from AdSense because money is generated based on the number of clicks you get for these adverts.
Email advertising – You are probably not too big a fan of junk mail or span email but email advertising does have some huge marketing benefits to your company. With email advertising you can notify current clients of all of your latest deals or you can inform new prospective clients of your business and services. Email advertising is easy to use and is basically free.
Native Advertising – There are several different ways to do native advertising but this form of advertising is mostly defined as a form of advertising that matches the platform on which it appears. In blogging, for example, it would be a reference link back to your site on a similar website such as a landscaping blog. In a picture it would be a photograph of someone in one of your maintained gardens.
Facebook Ads – Facebook is of course one of the best ways to promote digitally since it has the most users. Facebook ads are easy to look at, easy to like and easy to share and each response you get is immediately promoted to other Facebook users.
Blogging – Blogging is a great way to show more people your terrific services and to explain certain services better. You can use a blog to feature articles, videos, and adverts or even to generate an extra income by sharing advertising space in the form of banner ads, pop-up ads or even guest posts on your popular gardening and landscaping blog.